Founded in 2021, Roxy Nails Paris has rapidly established itself as a leading brand in the French press-on nails market, offering a broad range of premium, reusable designs through its direct-to-consumer platform.

The Company has built a highly engaged customer community and a distinctive position at the intersection of beauty, fashion and e-commerce. Its development has been underpinned by a strong digital presence, continuous product innovation and a close understanding of its customers and emerging beauty trends.

Over the past four years, Roxy Nails Paris has grown from an entrepreneurial start-up into a recognised beauty brand, creating a strong platform from which to pursue further growth in France and internationally.

Supporting the next stage of growth

Premius Capital and CAP Invest will partner with Roxy Nails Paris and its founders to support the next stage of the Company's development.

The focus will be on continuing to strengthen the brand and product offering, broadening distribution beyond its established direct-to-consumer channel, and accelerating Roxy Nails Paris' international expansion.

Vincent Jacheet and Gregory Mackin, Co-Founders of Premius Capital, commented:

“We have been hugely impressed by what the Roxy Nails Paris team has built in only a few years. The Company has many of the characteristics we look for in an investment: a distinctive consumer proposition, a strong and engaged customer community, attractive growth and a brand with significant potential beyond its existing markets.

“Roxy has been particularly successful at combining product innovation with an excellent understanding of digital customer acquisition and engagement. This has allowed the Company to establish a strong position in a rapidly developing category.

“We believe there is a significant opportunity to build on these foundations, both through additional distribution channels and internationally. We are delighted to be partnering with the founders and CAP Invest and look forward to supporting Roxy Nails Paris through its next phase of growth.”

Transaction advisers

Reed Smith acted as legal adviser to Premius Capital and CAP Invest in France.

LAB Partners and Van Campen Liem advised on the Luxembourg legal, corporate and tax aspects of the transaction.

Oderis provided financial due diligence and transaction support in connection with the investment.

Premius Capital would like to thank its advisers and investment partner CAP Invest, as well as the Roxy Nails Paris team, for their commitment and constructive approach throughout the transaction.

About Roxy Nails Paris

Roxy Nails Paris is a French beauty brand specialising in premium reusable press-on nails.

Founded in 2021, the Company has developed a broad range of fashion-led products sold primarily through its direct-to-consumer platform. Roxy Nails Paris has built a strong online community and is recognised as one of the pioneers of the premium press-on nails category in France.

Contact

Premius Capital
contact@premiuscapital.com